People of Pattern: Julia Rutland

Julia Rutland

Julia Rutland has been actively involved with the local fashion industry for close to a decade. One of the founding members of Indianapolis Fashion Collective (later rebranded to Pattern), Julia owns a fashion services company and is also the Founder of The Gifted Gown, a charity providing free formal attire to those who aren’t able to afford it on their own.

What do your friends call you?  


How old are you (if you don’t mind me asking!)? 

40 – I can’t believe I just said that out loud

Where are you from? 

I’m a Buckeye (Mansfield, Ohio) but have lived in Indiana since I was 9

Which neighborhood do you live in right now? 

Eagle Creek

What do you do for a living? 

First, I’m a mom to 3 beautiful daughters and a wife but professionally I have a fashion services company, Aesthetic Design Style House. We assist independent fashion businesses in maximizing their brand exposure and implement strategies for revenue growth – in a nutshell. My labor of love is the organization I founded, The Gifted Gown, which provides formal attire to our community free of charge.

What do you do as a creative outlet? 

Anything related to fashion and learning more about the industry.  There’s nothing like getting together with a group of my fashion family and brainstorming – it can get a little crazy but it revives me and gets all of my creative juices flowing! I know, it sounds like work but it’s MY way of feeding the side of me that has to learn something new each day.  I also love to write which is very calming for me.

What’s the most interesting thing happening in Indy right now? 

I’m not sure it’s as much interesting as it is awesome but the movement of all of us coming together is so important. With the many horrible things happening around the globe, and in our state, which are tearing people and families apart based upon race, religion, sexual orientation, etc., we are banning together to fight all of this negativity and saying that this isn’t who we are, this isn’t who the people of the state of Indiana are and this is definitely not who the fashion community is.  We all have diverse backgrounds and talents which deserve to, not only be heard, be respected and celebrated.

Favorite local brewery, distillery or winery? (Or if not a drinker, then favorite eatery.)

Puerto Vallarta Mexican Restaurant – for the food and the margaritas!

Last trip you took?

Seattle, Washington – they have a great emerging fashion industry out there that reminds me of Indy. I love knowing we have these little pockets of creatives in fashion all over the world working under the radar – though not for long!

How did you hear about Pattern? 

It was a scorching day in July and a bunch of us crazy fashion people sat inside the Indy Fringe Theater and decided that what we were all doing needed a name so the Indianapolis Fashion Collective (IFC) was born. IFC is now what has morphed into this amazing community we call PATTERN.  I’m more than proud to have been able to watch this grow from the ground floor (literally) – it’s actually very emotional for me.

What was your favorite meetup and why? 

The very first one when we announced that PATTERN was a real thing.  To be there and see the faces and the excitement of everyone in the room was such a high point.  We had all been working on fashion projects separately so to be able to come together to create a community of fashion, gain support, and not feel like you’re alone in all of this was groundbreaking and continues to be.

What event are you looking forward to attending this month? 

The Gifted Gown Free Prom Shop on April 23rd – this is where we get to give away all of the beautiful gowns, tuxes, shoes and accessories that have been graciously donated to us throughout the year to the wonderful young people of our community.  It’s truly one of the best days of my entire year!

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