Lyft Lands In Indy With Powerful Marketing Symbol

[box style=”rounded”]One of the most powerful marketing techniques available to businesses is the symbol. Golden Arches, simple Swooshes, and shiny Apples are burned into our brains– and for good reason. Read on to find out why the Lyft team is rolling into Indianapolis sporting pink ‘staches. [/box]
You know that special feeling when you wear a new outfit for the first time? Or when you meet someone new in your community that warms you with their beautiful outlook on the world? That happiness and delight is good for the soul, and at Lyft, we believe in unleashing those feelings whenever possible. Just over a year ago, Lyft set out to create a passionate community through peer-to-peer transportation and gifted each driver with a furry, bright pink mustache to attach to the front of their cars.

People often ask what the pink mustache stands for when they see it for the first time, and once you’re part of the community, a bigger meaning comes through. The pink mustache is a smile. It’s the goal of finishing your ride a little happier than you were before. It’s the belief that people are inherently good. It’s the idea that a great conversation on a trip across town can result in a new friend, a job offer, or even a hug after a tough breakup. Longtime Lyft driver in San Francisco, Danielle, put it best when she said, “Lyft restored my faith in humanity.”

The pink mustache is a symbol for openness, creativity, safety and friendship. It brings your car (or your Lyft ride) to life and gives it emotion and personality. In a world where we’re most often focused on the screens in front of us, the mustache brings us more into the present. We also trust in the ‘stache to catch the attention of passersby, bring a smile to the faces of children and adults, and help us break the ice in order to better connect to one another.

Better connecting with our local communities is what Lyft is all about, after all. We’ve learned that getting a kind note from a stranger can make someone’s day, that spontaneous in-car karaoke sessions can be the best part of a night out, and that simple acts of kindness bring us closer together.

 Our next stop is Indianapolis, and we can’t wait to meet the local community and see how they make the pink mustache (and signature fist bump) their own. Whether you see the pink mustache as a smile, a fun way to break the ice or just a simple symbol for a safe ride home, we hope that it at least makes your day a little sweeter when you spot one cruising around town.

About Lyft: Lyft is your friend with a car, whenever you need it. Simply download the app, tap a button and a friendly driver will be on the way within minutes. Passengers sit in the front seat where they can charge their phones and choose the music. Since launching in June 2012, more than one million rides have been shared with Lyft in eight cities across the country, including San Francisco, Los Angeles, Seattle, Chicago, Boston, San Diego, Washington, D.C. and Indianapolis. With safety as a top priority, Lyft has implemented safety measures that go beyond what any taxi, limo or casual carpool has done before, including an extensive screening process, DMV and background checks and first-of-its-kind $1 million per occurrence excess liability insurance.

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