C. Wonder Opens First Midwest Store at Fashion Mall

Stepping into the newly-opened C. Wonder store feels a lot like crossing the threshold into Willy Wonka’s factory.

The undeniably cheerful, colorful, and energetic boutique has arrived in the Midwest, opening its first store in Indianapolis at the Fashion Mall on June 6.

Pattern scored an invite to the launch party and got a firsthand look at the rows upon rows of candy-colored jewelry, racks of wardrobe staples in every color of the rainbow, and glimmering home goods that would make Liberace swoon.

And what about the store’s mysterious initial, C? It’s all about you: The Customer. The company line reads: “The ‘C” in C. Wonder stands for customer.  The brand and store were built around the customer and his/her experience.  C. Wonder offers beautiful, versatile and spirited products for all areas of our customer’s life: women’s clothing, footwear, jewelry and accessories; housewares and home decor, personal electronics, great gifts, and delightful surprises at every turn!”

Between the monogrammed home goods, kaleidoscopic color schemes, and cheeky animal-inspired pieces, C. Wonder holds a circus of surprises for the Fashion Mall shopper.

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